Have you heard before that companies that are first to market with a new product are more likely to succeed? It seems like that might not be so true after all. Neither Facebook nor Google were first to market. Before Facebook was e.g. MySpace and before Google was e.g. AltaVista. Higher failure rate The thing […]
About Birna Birgisdóttir
Birna Birgisdóttir is a Ph.D candidate, researching creativity and servant leadership. She enjoys learning new things and has a M.Sc. in International Business, B.Sc. in Business Administration, diploma in Human Resource Management and she is an Executive Coach as well as NLP Practitioner.
Birna loves new adventures; has travelled the world, scuba dived in Mexico, skydived in Las Vegas, surfed in Australia, meditated in India and climbed the highest peak in Iceland.
June 30, 2016
Is Procrastination Good for Your Creativity?
Are you familiar with the habit of waiting until the last minute to finish a project? Are you suddenly more willing to clean the house when you have a big deadline approaching? You want to go outside and have fun. Do you feel the urge to read several inspiring articles before you start working on […]
May 12, 2016
What Does Creativity and Water Have in Common?
Water is essential for our survival as human beings. We can only live without water for about 3 days. The same goes for creativity; for companies’ survival they need creativity and innovation. Researchers say that it is essential to create and innovate for competitive advantage and continued existence. Endless options When I was brushing my teeth […]
March 1, 2016
How to Notice Opportunities by Turning Off Your Autopilot
The modern world changes quickly and it expects us to think more creatively, to see new possibilities, to solve problems and innovate. However, there is one big problem, we get used to everyday things and often miss out on noticing problems and opportunities because we are on autopilot. For example, when you brush your teeth, […]
January 16, 2016
How Henry Ford Changed The World by Thinking Differently
Henry Ford had a big dream, he was determined to build motorcars that the majority of people could afford. He said, “When I’m through, about everybody will have one”. However, there was a problem that he had to solve to make his dream a reality. He had to find a way to build cars more […]