Have you heard before that companies that are first to market with a new product are more likely to succeed? It seems like that might not be so true after all.
Neither Facebook nor Google were first to market. Before Facebook was e.g. MySpace and before Google was e.g. AltaVista.
Higher failure rate
The thing is that being first to market has its pros and cons but it seems that the failure rate of first movers is higher than of improvers.
One study looked at over 500 brands in 50 product categories to see if being first to market was truly as good as was thought before. But according to this study, Continue Reading
